GET YOUR OWN MUGSHOT

The enamel mug was part of a soldier's mess kit. As a recruit he would march to the cookhouse with mug, knife, fork and spoon. During field manoeuvres and on active service the mug would never be far away, threaded to one of straps of his haversack in the field, ready for immediate use, day or night.  After the WWII we got more spare-time and were able to go out hiking and camping and those mugs are great for this as well. Today they are still used for this purpose but they are also a great advertisement tool. Above you find some good examples from Edwin Jeans, Penfield, Sanborn Canoe Company and General Quarters LA. (most pics via Emalco Enamalware Co.)

"SUMMER IN SAG HARBOR" BY PENFIELD

Penfileld's lookbook is titled “Summer in Sag Harbor,” the range of lighter outerwear, accompanies T-shirts, shirts and trousers designed for the upcoming warmer days, some of which sport bolder patterns and style. The collection as a whole offers varied options for the seasons, all of which still encapsulates the brand’s affection for “Rugged Outdoor Apparel.”

(click here for the complete lookbook)

PENFIELD @ CAMP WANDAWEGA

Inspired by the Great American outdoors, Massachusetts based Penfield recently traveled to beautiful Wisconsin to shoot their Fall/Winter 2012 Collection Lookbook. Shot on location at the recently restored Camp Wandawega, the lookbook features the brands classics: Down jackets, Mountain Parkas, as well as knitwear, fleece, and flannel shirts rounding out the collection. Also featured is Down Shirt Jackets, which have been gaining in popularity in recent times. (click here for full text)

SPERRY A PASSION FOR THE SEA

Inventor Paul Sperry

How it all begun

Advertisements from the past 

JFK and Paul Newman made boatshoes popular

The Authentic Original aka A/O

It's all about details

Collaborations with Band of Outsiders, Penfield and Jeffrey's

It all started when Paul Sperry bought himself a Nova Scotia Schooner back in the 30s. He learned that a wet deck was very hazardous with ordinary sneakers even with crepe soles which were fine on a dry deck but felt like roller skating when wet. On a winter's day in Connecticut he let his cocker spaniel dog Prince out for a morning exercise, he seemed to have no trouble running all over the snow-covered backyard. Mr. Sperry looked at the paws of his dog and saw little cracks or cuts going in all directions. An idea was born. He took a piece of rubber, cut it with a penknife, and cemented it under an ordinary pair of sneakers. These wave-like grooves became the inspiration for Mr. Sperry's latest patent, called Razor-Siping and maximized the traction. The Authentic Original Sperry Top-Sider was first introduced in 1935, sold for $ 4,50 a pair from a rented office space in New Haven, CT. Every pair was sold via direct mail, upon a certain moment that Abercrombie & Fitch placed an order, and Mr. Perry gave them the exclusive rights in New York. The popularity of Sperry as a casual shoe grew after WWII. During the 1950s when the restrictions on the use of rubber were lifted and the fact that pictures of John F. Kennedy and Paul Newman in boatshoes where spread around the world, made people want to look like their idol. Today, more then 75 years later, the brand has some great collaborations going on with Band of Outsiders, Penfield and Jeffrey's just to name a few. "Sperry a passion for the sea"

PENFIELD LOOKBOOK SS 2012

Penfield has been established in Hudson, Massachusetts in 1975 and has built a reputation for making high quality down-filled jackets, fleece and outerwear. Penfield garments are designed to stand up to the demands of the New England climate, for people who love the outdoors. This lookbook has a strong focus on pot raying the brand as a fashion brand and not just as an outdoors wear brand. Cool what they do with an apron and a tote bag....

WHAT DID I SEE TODAY?

Today, I spent some hours in Amsterdam and spotted this fine stuff,  Yuketen Main Guide Boots and Penfield Stapleton Tweed Jacket at the 1-store. A great color story of brushed plaid shirts at the Ralph Lauren Store and the cargo pants from PT Icon at Oger.