BYE BYE BIKE SHOP

Those old bike stores disappeared, what if they have had the opportunity to sell that cool GANT Rugger bike, maybe they.........

SNEAK PEAK @ MOOD OVER WEST

Not completly ready yet, but this is the first glimpse of GANT Rugger @ Mood over West. For sure that it will be ready for the Grand opening this Thursday, I will keep you posted!!!!

SADDLE UP..

Over almost a century and a half, Brooks England has grown from a small workshop to a byword in quality craftsmanship. Back in 1865, John Boultbee Brooks left his hometown of Hinckley in Leicestershire with just £20 in his pocket.

He headed for Birmingham, where in 1866 he established a business in horse harnesses and general leather goods in Great Charles Street under the name JB Brooks & Co.In 1878, the unfortunate death of Mr Brooks’ horse led to a stroke of inspiration. Unable to afford another horse, he borrowed a bicycle in order to commute to work. But he found the seat so uncomfortable that he vowed to do something about it. On 28 October 1882, Mr Brooks filed his first saddle patent.

GANT RUGGER @ MODEFABRIEK

 

 

 

 

 

Today the Modefabriek started in Amsterdam and the guys from Rugger were so nice to let me take some pictures of their stand. Tomorrow I'll go back to make a shot of the whole stand. It look's great! Also the Rugger bike is too cool, it comes in a limited edition of 648 pieces

FROM GANT SHIRTMAKERS INTO GANT BIKEMAKERS

GANT has exclusively designed and produced a city bike.

"We're certainly not the first fashion company that do bikes but when we got the chance to develop one from scratch instead

of the usual collaboration with an already existing bike brand, it felt like the right thing to do. We looked a lot at early 1900s lightweight racers and mixed it up with thick Cuise tires to ensure a smooth ride", says Christopher Bastin, designer at GANT. It's a single speed, featuring hand stitched leather handlebars, a Brooks leather saddle and tool bag. The hand-welded lugs and eight layers of semimatte black coating is a flirt with old Lincoln Town cars, JFKish and very stylish. Each bike is individually numbered and has an unique enemal head badge.