Woolrich opened it's first North American flagship store in New York, located at 125 Wooster Street in the Soho neighborhood. The two-level flagship carries men’s and women’s clothing and accessories but also the men’s collection of Woolrich Woolen Mills.
The Soho flagship is designed as a contemporary retrospective of the company’s 184-year history. Vintage items from the original Pennsylvania mill, including wool-production tools, swatch cards, catalogues and various garments from the historical Woolrich archive, decorate the space.
The 1,400-square foot ground floor features antique windows and furniture, recovered from an old hardware store, while the 500-square-foot basement level is designed as a contemporary “Woolrich Men’s Club” which will double as an event space.
The ground floor highlights the Woolrich John Rich & Bros. collection―notably, the full range of iconic Arctic Parkas which is finally available in the U.S., the basement level will house the brands’ made-in-America product, including blankets and bags and the Mark McNairy-designed Woolrich Woolen Mills collection.

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