STORE LOCATOR - WOOLRICH MAASTRICHT

Today, the very first Woolrich store opened their doors in Maastricht, The Netherlands. I had the opportunity to shoot the first pictures, with the carpenter and the visual merchandiser from Milan still working to finalize the store for the weekend. On the ground floor you can find the mens collection, the build in wall units are covered with jute and go all the way up to the ceiling. They played with the height to create a "stock feeling" where rolls of fabric and the jackets are used as props. Vintage ads are used on the walls to tell the history of the brand. On the first floor you find the woman and kids collection.

 In the last picture you see the limited edition, the classic Byrd Cloth Arctic Parka, inspired by the personality and charisma of Admiral Evelyn Byrd and his expeditions, is available in 5 special “LIMTED EDITION” colors. The Byrd Cloth Arctic Parka, created in the classic American fabric patented by Admiral Byrd in the ‘30s, is made in 100% cotton which, thanks to its special fabric weave, is also wind and water resistant, features a coyote-trimmed fur hood, 80/20 feather padding and a metal zip, as seen in the original clothing items in the ‘40s.

Whenever you are in Maastricht or in the area, make sure to pay the Woolrich Store a visit, you can find it @ Maastrichter Smedenstraat 19, Maastricht.

THE GANT CAMPUS STORE IS A WOMANIZER

Yesterday I showed you the GANT man section on the first floor, today it's Lady's Night. We are going upstairs to the Woman section. Here you can find the American Preppy collection for woman, the Navy Nautical style, the Morocco inspired theme and the Gant Collection capsule. All styled in a light environment, natural tones and products are used for this part of the store. Did you see the frames ion the wall with advertisements of Gant Woman shirts in the 50s & 60s?

CHAD @ THE GANT CAMPUS STORE, MAASTRICHT

Today, I visited the GANT Campus Store in Maastricht. They changed the facade, which is much more welcoming then before. In the windows the presented the Navy Nautical Theme and the American prep them. Inside there where much more preppy goodies, like the cotton Fair Isle slipover, the candy striped oxfords, the saddle shoes or what about yellow boat shoes. They also sell preppy on your coffee table, books like Take Ivy, A privileged Life, Gary Cooper, Preppy Cultivating Ivy Style etc. Oh did you see that framed Oxford Shirts that's a vintage piece from the 60's.