The real-life Gary Cooper was just as authentic. He had an ideal American look - unstudied yet refined, natural and playful. There was a charm about him in the way he didn't take himself too seriously. He had that sort of "aw shucks" attitude, plus a look that was all about quality, and a way of dressing that was much his own. This forward was written by Ralph Lauren for a book called "Gary Cooper Enduring Style" This book is filled with stylish pictures of a movie star who lived in the hay days of Hollywood.
In the last picture you see a style which was embraced by the peacocks at the Pitti Uomo.