Today, the very first Woolrich store opened their doors in Maastricht, The Netherlands. I had the opportunity to shoot the first pictures, with the carpenter and the visual merchandiser from Milan still working to finalize the store for the weekend. On the ground floor you can find the mens collection, the build in wall units are covered with jute and go all the way up to the ceiling. They played with the height to create a "stock feeling" where rolls of fabric and the jackets are used as props. Vintage ads are used on the walls to tell the history of the brand. On the first floor you find the woman and kids collection.
In the last picture you see the limited edition, the classic Byrd Cloth Arctic Parka, inspired by the personality and charisma of Admiral Evelyn Byrd and his expeditions, is available in 5 special “LIMTED EDITION” colors. The Byrd Cloth Arctic Parka, created in the classic American fabric patented by Admiral Byrd in the ‘30s, is made in 100% cotton which, thanks to its special fabric weave, is also wind and water resistant, features a coyote-trimmed fur hood, 80/20 feather padding and a metal zip, as seen in the original clothing items in the ‘40s.
Whenever you are in Maastricht or in the area, make sure to pay the Woolrich Store a visit, you can find it @ Maastrichter Smedenstraat 19, Maastricht.