The BEAMS+ AW 18/19 theme 'All you need is IVY' starts with '60s Ivy league (the elite schools on the east coast of America) students' lifestyles that hugely influenced Japanese youngsters and mixes the Ivy style of the '80s that was infused with a European essence, then applies a modern twist. This continuously evolving collection is based on tradition and true and tested aesthetics, implementing modern technology - comprising a range of black watch check suits, jacquard outerwear of patch worked tweed, wind-resistant award jackets, digitally-printed patchwork shirts and more.
Okay it's not always like that - the bigger, the better - but in this case a big button down shirt really makes a statement and stands out. See the perfect "roll" on the Drake's shirt something they learned from the master of button down Brook's Brothers.
These jackets never meant to be in the city streets, they are built to last in the countryside. Protecting you from the rain and keeping you warm. But how cool the look when you mix them with a bespoke suit and tie. You are ready to stroll the streets of Milan no worries about some drops of rain.
With its graphic compositions, oversized logos, and bright color blocking, Ralph Lauren’s Snow Beach Collection hit all the fashion notes of the early 90’s. It wasn’t, however, until 1994 when Wu-Tang’s Raekwon wore the pullover in their “Can It All Be So Simple” video that it gained notoriety in the hip hop world, quickly propelling the sweater from branded product to highly coveted, collector’s item status.
To celebrate Snow Beach’s 25th anniversary, the team at Ralph Lauren has both reissued and reimagined the collection’s pieces, in the signature designs and colors. Consisting of the original ten styles from the 1993 release, the Color capsule includes: the iconic pullover, vests, caps, and bucket hats. New pieces include color-blocked rugby shirts, a poncho, backpack, waist pack, and high-top sneakers.
The collection was sold-out within a day online, it still is possible to create greed.