With its graphic compositions, oversized logos, and bright color blocking, Ralph Lauren’s Snow Beach Collection hit all the fashion notes of the early 90’s. It wasn’t, however, until 1994 when Wu-Tang’s Raekwon wore the pullover in their “Can It All Be So Simple” video that it gained notoriety in the hip hop world, quickly propelling the sweater from branded product to highly coveted, collector’s item status.
To celebrate Snow Beach’s 25th anniversary, the team at Ralph Lauren has both reissued and reimagined the collection’s pieces, in the signature designs and colors. Consisting of the original ten styles from the 1993 release, the Color capsule includes: the iconic pullover, vests, caps, and bucket hats. New pieces include color-blocked rugby shirts, a poncho, backpack, waist pack, and high-top sneakers.
The collection was sold-out within a day online, it still is possible to create greed.