ALL YOU NEED IS IVY - BEAMS PLUS FW 2018

The BEAMS+ AW 18/19 theme 'All you need is IVY' starts with '60s Ivy league (the elite schools on the east coast of America) students' lifestyles that hugely influenced Japanese youngsters and mixes the Ivy style of the '80s that was infused with a European essence, then applies a modern twist. This continuously evolving collection is based on tradition and true and tested aesthetics, implementing modern technology - comprising a range of black watch check suits, jacquard outerwear of patch worked tweed, wind-resistant award jackets, digitally-printed patchwork shirts and more.

BEAMS+ LOOKBOOK FALL/WINTER 2016

For 16AW, BEAMS PLUS presents the theme Mountaineering Military Work (M.M.W). Each category is designed to have different functions but all share the same Heavy Duty spirit. The Japanese have historically respected these "made in USA" functions, and gradually interpreted "durability" and "practicability" in their own standards. The progressive and rational clothing in those days were the future which became the roots of today's fashion. This collection is based on that spirit with modernized details.

BEAMS+ - LOOKBOOK FW2015

Beams+ confirms every season again that Japanese brands are doing preppy style at the best. 

They do it in a fresh, modern way without being boring. I call it Nippon Prep.

Enjoy the Fall/Winter lookbook!

BEAMS+ LOOKBOOK SPRING/SUMMER 2015

Beams Plus has unveiled its Spring/Summer 2015 lookbook; and for this season , the Japanese brand has infused its signature Americana style with military influences.

Titled “Plus Spec,” the new collection draws inspiration from mid-century innovations, specifically the technological developments by the U.S. armed forces and the muted color palette they are commonly associated with.

The collection has that typical Beams Plus look with pieces which are unmistakably American Prep. Like you have the plaid shorts, knitted green cable sweaters, button-down shirts and seersucker suits.