JOIN THE NAVY

Serge van Bemmel started Navy International Agency in january 2012, after working for Replay for almost 15 years. In a 2 story apartment in the South East of Amsterdam he created his showrooms, for brands like Aspesi, Red Seal, Soho and Brooks Brothers. One room is fully dedicated to Ernest Hemingway, as you can tell from the pictures of the bearded writer, but also typewriters and hunting gear tell the story of Ernest. The second floor is fully Nautical inspired. Pond boats, vintage outboard motors and even sailing gear like a boom is hanging from the ceiling. It ain't difficult to see that this showroom even without collection is very inspiring. So come and join the Navy....... 

CHAD IN NEW YORK - DAY ONE

I arrived this afternoon after a flight of more than 8 hours in the city that never sleeps. After checking in @ my hotel, I start exploring the city. I had some lunch at Tortaria a Mexican located across the street from Rugby, University Pl. Did some shopping and sightseeing. I ended the day with a dinner in Cafe Habana in Prince Str. The guys from Brooks Brothers Flat Iron were very friendly they let me take pictures as much as I liked. Tomorrow is the big day.....keep you posted.

BUCK ME, DON'T CALL ME A SISSY

Dressed up or down, these classic Brooks Brothers Bucks are a great choice for spring and beyond.

Pimp your red bricks this summer with a splash of color.

BROOKS "YOUNGER " BROTHER

Last week, Brooks Brothers opened up its Flatiron Concept Store, situated in New York's first Skyscraper at 175, Fifth Avenue. Brick walls and wooden beams are exposed. This store is "Not Your Dadddy's Brooks Brothers" it's geared for a younger customer. The store showcases an assortment of men's and woman's sportswear including Levi's jeans. Preppy is the key word brought together in a creative, playful way. (pics via the urban class boutique)

MONDAY BOOK MANIA

Wow, what a gift last week I received from my colleagues a book called "Preppy, cultivating Ivy Style".

Filled with great pictures and easy to read everything you need to know about the preppy lifestyle.

Authors Jeffrey Banks and Doria de La Chapelle examine the fashion designers who played a major role in shaping the preppy look, from retail pioneers J.Press and Brooks Brothers to Ralph Lauren, who single-handedly marketed not just a look but a lifestyle. Also featured, a band of young twenty-first century Ivy stylist and fashion labels, like Michael Bastian, who infused preppy with high-octane design. Buy it and enjoy it just like I do.