Recently, I met Kevin Payne at the Tommy Hilfiger Showroom in Amsterdam. Kevin is the director of Graphics and Branding at Tommy Hilfiger, but next to that he is a vintage geek and that's where it all started. The People's Place Originals capsule collection pays homage to People's Place, the first store Tommy Hilfiger opened as a teenager along with two friends in his hometown of Elmira, New York in 1969. It became one of the coolest hangouts in this small town. The People's Place Originals collection was first offered in Spring 2015, the seasonal collections are sold alongside Hilfiger Denim's collections.

For the SS16 collection, Kevin took his inspiration from the skate and surf scene of the West Coast. The cool and relaxed vibe of California, with places like Venice Beach and Santa Monica in the 70's. He found some great items at the Rosebowl flea market which inspired him to do some heavy washes on T-shirts and combine Hawaii print shirts with Army Jackets. It's a small capsule which contains as said sun faded Hawaii shirts, Army Jackets with patches, sun bleached T-shirts with surf prints and some beautiful selvedge denims of Italian fabrics. The collection is rich of details with special made People's Place buttons, hangtags etc. and even the showroom breaths a vibe of Venice Beach with some great vintage furniture, skate-and surfboards placed everywhere.

Be patient because the Tommy Denim People's Place SS16 Collection will be in store as of Feb. 2016.


Marcellus said...

Love it--like My FreeDamn! come to life.

niek said...

Hi Marcellus, thanks for the comment. Kevin and his team are really full with passion for the People's Place collection.

Take care

Anonymous said...

I can go to heaven happy :)
Perfect observations.