J.CREW'S LIMITED KICKS - NEW BALANCE 990 V.1 PACK

Original ad from the 90's

Everything you need to know about the latest exclusive, limited-edition collaboration with New Balance: the 990 V.1 Pack. Featuring one of the Boston brand’s most famous styles, reworked by the J.Crew designers in two color ways.

The 990: Then

When the style first launched in 1982, it was the most expensive design in New Balance’s history, retailing at over $100. That price point reflected the years of research & development that went into the shoe, including a new patented stabilization device in the heel that made the 990 the height of sneaker technology at the time.

The 990: Now

In the years since then, New Balance has released three versions of the 990, but for this collaboration, they returned to its original design, or “V.1” silhouette. To give it a signature touch, they replaced the sneaker’s nylon mesh with suede and created two collectible colorways (hence the pack). It’s the first time anyone outside of New Balance has ever been allowed to update this sought-after model, so needless to say, these are going to go quick.