Last year October I visted San Fransico and I saw an exhibit in the Levi's Flagship Store on Union Square, not knowing what was going on there. Today I found out on GQ.com, that this was a project of One Trip Pass. Jay Caroll was hired by Levi's for bringing the pioneer-vibe to their store. Caroll spent a month sourcing vintage clothing warehouses, drugstores, antique stores and old mercantile shops buying up everything from Steve Mcqueen style windbreakers, old flags, yo-yo's to Pendleton blankets.
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