TAKE IVY ANNO 2010

These Polaroids, are pictures shot by the guys from Streetetiquette, Unabashedly Prep and Prepedemic. These bloggers are Preppy in every vain. Check their blog's for the original pictures and more of it. 

THE LETTER SWEATER

Holiday 2010 by Rugby

Dartmouth University

Princeton

Buddy Lee in an University of Minnesota Sweater

Yale University

Scene from the movie Easy Rider

Harvard University

Deuce.....

shot by The Sartorialist

Page from Take Ivy

The idea of the varsity letter was first introduced in 1865, when the Harvard baseball team added an old English "H" embroidered on their grey flannel shirt. Ten years later, the Harvard football team followed and used the "H" also on their jersey's. In that time it was common use that the player who won an important game kept the letter as an award. First you had the Letterman sweaters followed by jackets and cardigans. The letter was quite big and centered if the sweater was a pullover. If it was a cardigan, the letter was placed on the left side. The stripes on one sleeve designated the number of letters won; a star indicated the team captain. 

IT HAS BEEN SHIPPED.

Today, I received the confirmation from Amazon.com that my copy of Take Ivy has been shipped, finally. This is the reprint the original was publised in Japan in 1965. Take Ivy is now considered a definitive document of this particular style, and rare original copies are highly sought by "trad" devotees worldwide who pay a fortune for it. Check out GQ for more pictures.

GANT RUGGER X TAKE IVY

The designers at Gant Rugger appear to have hit the books in preparation for the Spring 2010 collection. Or at least one book: “Take Ivy,” the 1965 Japanese photo book hyped to the max on the Web the past couple of years.

The sartorial motifs of “Take Ivy” abound in the Rugger collection, mixed and matched with colors changed. There are hooded rain slickers, shorts worn with white socks and loafers, skinny chinos with untucked oxfords, jeans with the pant legs rolled up, and canvas sneakers sans socks.

There’s also the wool and leather varsity jacket:

And the varsity windbreaker with striped collar and cuffs, worn with shorts:

And the hooded rain slicker, also paired with shorts

And finally the untucked, sleeves-rolled oxford accessorized with bicycle:

It's great to see how the guys from ivy-style.com make the comparison between the GANT Rugger Spring 10 collection and a book made in the 60's by a Japanese photographer. The rest of the story you can read for yourself on www.ivy-style.com