After a long anticipated wait, Ralph Lauren has finally opened the doors of its London flagship Polo store, the first and only Polo flagship in Europe. The almost 18,000 square foot store spans over three stories of prime Regent Street real estate.
Walking into the store, one is welcomed with traditional Ralph Lauren antique chestnut furniture. The men’s collection is presented in a nonchalant yet neat way, piled up onto antique pool tables and luggage; one cannot help but to approach and touch what’s on offer, all fashioned on hangers and mannequins in typically cool, curated yet carefree Ralph Lauren style. The ground floor is home to ‘haberdashery and other tailored menswear’, set in a club-like atmosphere. Pop down to the lower ground and the first thing you will notice is the wooden rowing boat, strategically positioned on the ceiling, a nod to Polo’s preppy style. (pics via The Rake)