BEAMS+ LOOKBOOK FALL/WINTER 2016

For 16AW, BEAMS PLUS presents the theme Mountaineering Military Work (M.M.W). Each category is designed to have different functions but all share the same Heavy Duty spirit. The Japanese have historically respected these "made in USA" functions, and gradually interpreted "durability" and "practicability" in their own standards. The progressive and rational clothing in those days were the future which became the roots of today's fashion. This collection is based on that spirit with modernized details.

ROOTS BY BEAMS+ SPRING/SUMMER 2016

Modern basic wear” is a concept BEAMS PLUS has presented for a long period. Based on the American uniform culture that arose during America’s “golden era”, functions and timeless designs of the 4 categories, American traditional, Work, Sports and Military have become the basics of today’s clothing culture.

This season, BEAMS PLUS explores the fascination of each uniform category by respecting the original designs and backgrounds. The surprising modern updates in the BEAMS PLUS SS16 collection will become a new standard for the coming generation, but it will still be an extension of the progress which America has pursued in the old days.

Traditional summer suits made of elasticized COOLMAX®, an homage to the motorcycle jacket that Marlon Brando wore in the movie “The Wild One”, applicable travel wear using military wear functions with high adaptability to environmental change, and old fashioned comfortable sport’s wear.

SPECS are updated with the times, but the roots will always have an authentic American background. This season, BEAMS PLUS will feature the new interpretation of these “ROOTS”.

BEAMS+ - LOOKBOOK FW2015

Beams+ confirms every season again that Japanese brands are doing preppy style at the best. 

They do it in a fresh, modern way without being boring. I call it Nippon Prep.

Enjoy the Fall/Winter lookbook!

BEAMS+ LOOKBOOK SPRING/SUMMER 2015

Beams Plus has unveiled its Spring/Summer 2015 lookbook; and for this season , the Japanese brand has infused its signature Americana style with military influences.

Titled “Plus Spec,” the new collection draws inspiration from mid-century innovations, specifically the technological developments by the U.S. armed forces and the muted color palette they are commonly associated with.

The collection has that typical Beams Plus look with pieces which are unmistakably American Prep. Like you have the plaid shorts, knitted green cable sweaters, button-down shirts and seersucker suits.