History Lesson 

In 1889, Hamilton Carhartt founded the Carhartt company in Detroit. His first products were work overalls made of denim fabric and duck, commonly called canvas. This later became Carhartt´s trademark fabric. Since the early years the brand became dedicated to providing “Best In Class” apparel, tailored to meet the highest standards of quality, durability and comfort.

In the 1930s the Hamilton Carhartt Co. of Detroit brought out a sub brand of sports clothing, with sports meaning hunting. The products were made of a waterproof canvas called "Super Dux" and the logo was a flying mallard. That's the reason you see now an then a logo of a duck on the garments.

Founded in 1994, Work In Progress initiated a distribution network for Carhartt across Europe, introducing a selection of classic products from the original work wear range into a new market. Success was immediate; the authentic Carhartt products quickly became popular with both fans of traditional US heritage garments and with the nascent European urban culture scene.

I met Milco Schermer, the Dutch agent of Carhartt for a cup of coffee and he told me all about the brand, the spring/summer collection 2013, the Carhartt by Diemme collection, and how he ended up in the business (which is a great story). 

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