Last Thursday, the Lee Utrecht Store opened it's doors, in 3D,  DJ's, Drinks & Denim. I was invited by Rutger (on the right), on of the Dutch sales reps. and Nora (marketing) for the opening of this 90 square meter store at the Steenweg 26, Utrecht. The store is designed as Lee's International Store concept called The Lee Black System and it's the second in The Netherlands. The Interior is a combination of natural materials and black, vintage elements are added, like Persian rugs and 50s styled mahogany furniture. The store contains a full man & woman's collection plus a Lee 101 collection with nice dry denims and some reproductions from the archives like my favorite, the Hickory Jacket. There is just one thing I missed......where is Buddy Lee?  

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