The Good People is a 100% Dutch brand started in 2007 by Ivo Deyzen who had several part-time jobs in the fashion industry and was tired of standing on the side-lines. As he says "Freedom is about making choices. Making mistakes, getting better and going for it." Not long after the start of The Good People his wife Nicole joined the company.

For me The Good People's collection always has that Scandinavian Prep with a twist style, youthfull, fresh and clean. This season the Aurora Borealis is the main source of inspiration. The collection consists out of dynamic colour combinations and impressive prints. s seen in previous collections all knitwear is made from the finest Italian fabrics and holds many surprising elements such as bright contrasts and special all-over prints.
Especially these all over prints are without a doubt the real eye catchers within this collection. They vary from more subtle to more extravagant designs and are applied on diverse materials, from oxfords and chambrays to denim.

As said The Good People not just for Good People love that friendly St. Bernard with his droopy eyes.

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