Every Ralph Lauren collection breaths that East Coast Preppy style.  No wonder if you know that since the early 70's the Lauren Family loves to visit the Hamptons. They spent most summer weekends on the Island.
In an interview Ricky Lauren explains:

"We live in New York City for the most part. The Hamptons, being only 90 miles away, are quite close and offer a very different lifestyle. There is a laid-back, easy social lifestyle. You can be as private as you choose. There are different parts of the Hamptons: Some are a bit more serious and established, and others are more casual and simple and unique unto themselves. Southampton is a bit more formal, and you have Amagansett, which is about a barefoot walk to the beach. Then you have East Hampton, which is a bit more groomed, but very family oriented. And you have Montauk, which is the most remote: a fisherman's enclave, a surfer's haven, an artist's retreat. The beaches of the Hamptons, with their white pristine sand, the ocean crashing on the shore, the seagulls screeching up above, the sea breezes blowing across the beach grasses, present nature at its most inspiring"

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