Ji Il-Geun launched Instantology in 2008 under the motto “Urban Tailoring for Urban Gents”.
Heavily inspired by old school collegiate prep the SS14 collection brings a great selection of printed blazers.
See the full look book of SS 2014 here which brings color, pattern, and sophisticated prep with a creative twist. Striped socks, blazers adorned in florals, polka dots, pinstripes, checks, palm trees and more. The outfits are happily colorful and are often matched with bright ties, white shorts, pants and shoes. It reminds me of a young and foolish school boy– say Angus Young from AC/DC