No sign on the facade, but a sign on the pavement tells you that Hickoree's Hard Goods is located here! For me it's in the middle of nowhere, but for the brothers Corsillo it's the place they give their ecom-shop a face. As I already ordered some pocket squares and ties from The Hill-side online I was longing to see where all these goodies come from. Here on the 2nd floor of 109 South 6th Street Williamsburg - New York, you can touch and try everything in real life. The shipping department and stock of the online shop is located just behind the cash register, here both worlds come together.