Last week, Brooks Brothers opened up its Flatiron Concept Store, situated in New York's first Skyscraper at 175, Fifth Avenue. Brick walls and wooden beams are exposed. This store is "Not Your Dadddy's Brooks Brothers" it's geared for a younger customer. The store showcases an assortment of men's and woman's sportswear including Levi's jeans. Preppy is the key word brought together in a creative, playful way. (pics via the urban class boutique)

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