2011/09/03

GET THE "RUGBY" LOOK







It wasn't that easy for use Europeans to get the Rugby look, but as from now that has changed.
Ralph Lauren have opened their first Rugby store in Europe on the Piazza in Covent Garden. Bringing American collegiate chic to the heart of London's West End.

1 comment:

Anonymous said...

Another stroke of irony really given that the British invented Rugby and American's don't feel even play the sport! Ralph is certainly a genius at repackaging their public school heritage with cleaner-cuts and selling it back to them.