Maine's G.H. Bass & Co. introduced the Bass Weejun in 1936. The name Weejun is a derivation of Norwegian, the loafer was inspired by moccasins made by Norwegian fishermen in their off-season. After World War I the moccasins were discovered by American and Eurpean travelers. The Bass company added a strip of leather with the now-famous diamond-shaped cutout. In the 1950's this style became a staple of the Ivy League style of men's dress that developed on college campuses. The Weejun was dubbed the "penny loafer" when those students made a fashion statement by placing pennies in the diamond-shaped cutout. Since then they have been worn by the likes of John F. Kennedy, James Dean and Michael Jackson. They are now back in style as the American Preppy style is "hot".