For those who enjoy sipping a Starbucks coffee, as from today you have to look for the new logo.

"From the start, we wanted to recognize and honor the important equities of the iconic Starbucks logo. So we broke down the four main parts of the mark - color, shape, typeface and the Siren. After hundreds of explorations, we found the answer in simplicity. Removing the words from the mark, bringing in the green, and taking the Siren out of the ring. For forty years she's represented coffee, and now she is the star." (check out the full story here)

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